BACKBONEAUTOMATION
Automation with a pulse.

Your content posts itself. Your leads hear back in minutes. You get your evenings back.

Backbone Automation is the system that runs the back office for small, owner-led businesses — content, social, lead follow-up, client follow-through, the CRM. One system, managed for you — not five subscriptions you have to stitch together yourself.

Right now

  • Good content sits on your phone for two days before it makes it anywhere
  • A lead enquires at 9pm and hears nothing back until you're at your desk
  • Follow-up lives in your head, not a system
  • Four or five different apps, none of which talk to each other
  • The newsletter's been "on the list" for a month

With this running

  • New content is on Facebook, Instagram and YouTube within the hour, every time
  • New enquiries get a real response within minutes, day or night
  • Every client is tracked from first contact through to follow-up, automatically
  • One system covers content, leads, CRM and the newsletter
  • You spend your time on the work only you can do

What's included

Seven things come off your plate

Social media, fully run
Weekly newsletter, done for you
Instant lead response
CRM & nurture that runs itself
AI-answered calls, 24/7
New-offer launch pipeline
A branded lead-capture website
Every client tracked end to end
One dashboard watching it all, so nothing slips
PackageWhat it coversFrom
Content EngineManaged only
Social media + newsletter, running on a standing schedule
$390/mo
Lead DeskManaged, or own it outright
AI chat assistant + AI receptionist, instant lead response and SMS follow-up
$549/mo
Full Front OfficeManaged only
Content and Lead Desk, plus deal detection, nurture, CRM hygiene and an oversight agent
$1,190/mo
Full Back-OfficeManaged only
Every module, including the dialler, launch pipeline and website
$1,590/mo
Packages are run for you. Lead Desk, and single modules like the AI chat assistant, receptionist, newsletter and website, can also be built and handed over for you to own. The rest needs someone running it. Every module is also priced individually — see the full breakdown and build your own package at the pricing page.
1

One call

I learn how your business runs today and we pick what actually helps — not the whole system on day one if you don't want it.

2

You connect your accounts

A handful of logins you already have — Facebook, your CRM, your email tool. About 30 minutes total. Nothing to install, nothing new to learn. See exactly what's involved →

3

It runs

You review and approve early on, then it just keeps going. I watch it and keep improving it — you focus on the parts only you can do.

Let's talk.

Twenty minutes to see what's worth automating in your business.
Month-to-month, or save 10% on a 12-month commitment.

Backbone
matt@mattmanserrealestate.com.au
Pricing See every module and build your own package Tick what you actually want — setup and monthly update as you go. Getting started What onboarding actually involves Every step on your side, start to finish. About 30 minutes of your time.