BACKBONEAUTOMATION
matt@mattmanserrealestate.com.au

The quiet system behind a well-run business

Pick what you want handled. Watch the price build itself.

Content, leads, follow-up, the admin that eats your evenings — each one below is priced on its own, and it all runs quietly in the background once it's set up. Tick what you want, or start from a package and adjust.

All prices in AUD, GST included — starting points, happy to talk specifics.

Two ways to work with me: managed or handover

Everything below can be run for you, and the agents can also be built and handed over for you to own. Same build either way. The difference is who looks after it once it's live and who pays the running costs.

Most people choose this

Managed

I build it, run it, watch it and fix it. You never touch the technical side.

  • Running costs included: hosting, AI, your phone number, call minutes and texts, up to a generous monthly allowance
  • Setup fee, then monthly. Month-to-month, 30 days' notice.
  • Changes and improvements included
How it works
  1. We agree what you need on a short call
  2. I build it, usually in 1–2 weeks, and you approve how it talks before anything goes live
  3. It goes live on my systems, under your business name and number
  4. I monitor it every day and send you a monthly report
Own it outright

Handover

I build it, set it up in accounts in your name, test it with you and hand you the keys.

  • One-off price, with 30 days of fixes included
  • You pay the running costs straight to the providers, at their price
  • Available for the AI chat assistant, AI receptionist, lead response, SMS follow-up, newsletter and website. The rest is managed only, because it needs someone running it: social media is a weekly service, the oversight agent and CRM tools need watching and tuning, the dialler carries Do Not Call compliance, and the launch pipeline orders printing and works inside your inbox and CRM. That's why Lead Desk is the only package you can own outright.
How it works
  1. We agree what you need on a short call
  2. I build it and you approve how it talks
  3. Handover session, about an hour on a screen share: you open the accounts with your own card, I install everything in your name, and we test it together
  4. You get a short guide and a walkthrough video, and I remove my access
ManagedHandover
Who runs itMeYou
PriceSetup fee + monthlyOne-off
Running costsIncluded, up to your allowancePaid by you to the providers. Typically about $15–30/mo for a chat assistant; phone answering about $60–250/mo depending on calls; texts about 8c each.
Fixes and changesIncludedFree for 30 days, then $150/hr
Change your mindWant to own it later? Pay the handover price, less the setup fee you've already paid.Want me to take it over later? No new setup fee, just the monthly.
Managed allowancesIncluded each monthIf you go over
AI chat assistant4,000 replies$10 per extra 1,000
AI receptionist150, 400 or 1,000 call minutes, depending on plan49c a minute
Outbound dialler300 call minutes59c a minute
TextsAs listed on each item15c each
Phone numberOne, in your business name$35/mo per extra number

Anything over your allowance is shown on the next month's invoice. A safety cap stops runaway costs: if usage ever doubles your allowance, calls go straight to you and the chat offers a callback, so there's never a surprise bill.

Why only Lead Desk can be owned outright: the other three packages include services that need someone running them every week: social media, the oversight agent and CRM tools, the dialler and the launch pipeline. So they're managed only. Single items like the AI chat assistant, receptionist, newsletter and website can still be handed over on their own.

AI Agents

$290
$119/mo
Handover $890
$390
$299/mo
Handover $1,490

Content & Social

$590
$349/mo
Managed only
$190
$99/mo
Handover $690

Leads & Client Comms

$250
$139/mo
Handover $890
$190
$119/mo
Handover $790
$190
$89/mo
Managed only
$150
$69/mo
Managed only

CRM & Nurture

$290
$129/mo
Managed only
$350
$139/mo
Managed only
$190
$59/mo
Managed only

Prospecting & Outbound

$390
$249/mo
Managed only

Launch Pipeline

$390
$159/mo
Managed only

Website & Oversight

$1,490 build
$79/mo
Handover $1,990
$390
$249/mo
Managed only

Or Start From a Package

Content

Content Engine

Your posting and email cadence, running without you.

$390/mo
$590 setup · ≈15% off booked separately
Managed only. Social media is a weekly service I run for you, so there's nothing to hand over. The newsletter on its own can be handed over.
  • Social Media Management
  • Newsletter Automation
Never miss an enquiry

Lead Desk

Every enquiry answered, by chat or phone, day or night.

$549/mo
$790 setup · ≈20% off booked separately
Or own it: $2,990 one-off handover
  • AI chat assistant
  • AI receptionist (400 min included)
  • Instant lead capture & response
  • SMS follow-up
Recommended

Full Front Office

Content, plus everything that touches a live enquiry.

$1,190/mo
$1,490 setup · ≈35% off booked separately
Managed only. The oversight agent and the CRM tools need someone watching and tuning them every week. Lead Desk on its own can be handed over.
  • Everything in Content Engine and Lead Desk
  • Deal detection + reply watcher
  • Nurture + CRM hygiene
  • Oversight agent
Full system

Full Back-Office

The whole system, prospecting and launch pipeline included.

$1,590/mo
$2,990 setup · ≈35% off booked separately
Managed only. The dialler carries Do Not Call compliance, and the launch pipeline orders printing and works inside your inbox and CRM. Both need someone running them.
  • Everything in Full Front Office
  • Autonomous dialler (300 min included)
  • Timeline + launch pipeline
  • Website build

Your selection

Nothing here is submitted anywhere — email it through when you're ready, or just use it to talk numbers.

Setup$0
Monthly$0

Payment & Terms

Every module is priced individually — mix and match, or drop something later if it's not pulling its weight. Packages are just a sensible starting bundle, not a lock-in.

What's included: on Managed, the running costs (hosting, AI, your phone number, call minutes and texts) are included up to the allowances above, so there are no surprise bills. A couple of things sit outside the prices: domain registration if you don't already have one (a small yearly fee, registered in your name), and any physical printing from the Launch Pipeline. Both are shown to you at cost before anything is ordered.

Next step What onboarding actually involves Exactly what happens on your side once you decide — step by step, nothing vague.